– Gives well thought-out and practiced presentations meant to persuade that hit on key client insights and highlight the value that Rescue brings to the project. – Strategically presents ideas that tie back to the larger goals of the campaign and the client. – Provides Copywriters support and guidance as requested.
#Redactor publicitario how to#
– Positive team player who knows how to incorporate feedback and quickly come up with more, creative copy solutions based on the ask. – Partners to develop ideas with fellow project leads from design, video and web with oversight and support from the Creative Lead. – Evaluates and shapes ideas based on brand, strategy, budget and production feasibility. – Capable of establishing and implementing a brand tone and guidelines across a campaign. – Seasoned writer who can easily switch between brand voices, writing for subcultures like popular, skater, or hip-hop. – Has deep experience ideating content for emerging social mediums like Snapchat and TikTok. – Ideates creatively compelling campaign concepts that are on-brief, can work across multiple mediums. The ideal candidate should be a chameleon on paper, easily switching between brand voices and using their personality and passion to bring our national brands to life across digital and traditional media alike. Marion Boyars Publishers: London, 2000.We are looking for a Copywriter with experience creating campaigns with video, digital media, website and social content. Decoding Advertisements: Ideology and Meaning in Advertising. Information on the advertising world in Argentina, Bolivia, Brazil, Chile, Mexico, Peru and Venezuela. Estado de la publicidad y el corporate en España y Lationamérica.
Chapter 15 talks about how advertisement in Spanish is culturally the same and how Argentine and Spanish ad-men work in both countries indistintly. This British journalist analyzes international advertising, including interviews with prominent advertisement figures such as David Ogilvy or Bill Bernbach. El universo publicitario: Una Historia global de la publicidad. Madrid: Cuadernos para el Diálogo, EDICUSA, 1970.ĭetailed but a bit outdated account of consumer society in Spain. Publicidad y sociedad de consumo en España. New York: Abrahams, 1990.Įncyclopedia of the print advertising image. Advertising in America: The First 200 Years. The book makes reference to almost all fields in advertisement. Great resource to learn about advertisement and its influence.įurones, Miguel ¡ngel. Barcelona: Ediciones Internacionales Universitarias, Eiunsa, 1988.
#Redactor publicitario professional#
Madrid: ESIC Editorial, 2008.Ībout the best experiences and best professional practices in communication.įerrer Roselló, Clemente.
#Redactor publicitario manual#
"❼reativo sobre qué?." In Manual del redactor publicitario: ¿Reglas, normas, técnicas? ¡Rómpelas! Madrid: ESIC Editorial, 2006.Įxamines the key elements to write successful advertisements.Ĭervera Fantoni, ¡ngel Luis. Deep and meaningful explanation of the elements that intermix in advertisement.Ĭastellblanque, Mariano. Madrid: Editorial Celeste, 1994.Įxcellent book.
Buenos Aires: Atlántida, 1998.īook with more than 1200 ads from 1898 to 2006, texts and images in Argentina.Ĭaro, Antonio. El siglo de la publicidad, 1898-1998: Historias De La Publicidad Gráfica Argentina. Good to show students as a "hook".īorrini, Alberto. New York: Dell, 1979.Īmerican advertisements collected from a family magazine showing hundreds of years of everyday life America. Wright, Edsels, Luckies, & Frigidaires: Advertising the American Way.
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